Cards
chun created this presentation simply by filling in the following story cards:1 style:smallPicture
There Is No ROI From Social Media!
[image1]Based on JDeragon's blog article
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Then where is the *return* on all this time, effort, and *expense*?
The answer comes from *asking* the right *questions*
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A return on money or people?
[image1] [image2]4 style:designer
Money *doesn't* create a return unless *people use* it to create *value*
When *value* is *created* it gets propagated by using *media*
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How do people create an ROI from media?
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Media comes in many *forms*
Images, text, audio, slides, *online*, *offline*
And last but no least a conversation is a form of *new media*
Before the advancement of social technologies, *conversations* by and between people were *contained*
Now conversations are *no longer contained*
Rather fluid like water *flowing everywhere*
Social technology has accelerated the *power of conversations* both online and offline
*Now* conversations have taken in a form of new media
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New media reflects people's desires
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Crowds of people are sharing *information*
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and they are getting 58% information from Internet
[image1]Nielsen information sources ranking
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People are using *social media* with an intent
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What is an intent?
[image1]to buy, sell, or learn...
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[image1]Intent drives desires
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[image1]Intent creates an ROI from media