1  style:designer

mash4 is rich media *storytelling*

why *storytelling*?

2  style:designer

because of information overload

when information becomes *commodity*

and *meanings* get lost

3  style:designer

Storytelling

4  style:designer

assembles *information* into *storyline*

makes information *meaningful*

mash4 *storytelling* delivers *meaning*

5  style:designer

storytelling should be *what* to tell

6  style:designer

not *how* to tell

7  style:typography

mash4 makes storytelling *easy* to drive

stay focus on *storyline* pathway

NOT the under hood *rich media technologies*

mash4 takes care the dirty jobs

8  style:designer

storytelling should be *social*

9  style:designer

spread your story at *social web*

*share* at social web

*crowd sourcing* clips from social web

keep the story *live* on web

mash4 = *social media*

10  style:designer

*mash4* is storytelling

- for *meanings*

- *easy* to drive

- *social media* for sharing and crowd sourcing

11  style:designer

Thank you*!*