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The evolution of TYDP t-shirt design
chun 2010-03-07 22:22:32 (edited on 2010-03-09 14:47:13)
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Cards

chun created this presentation simply by filling in the following story cards:

1  style:smallPicture

The evolution of
TYDP t-shirt design

[image1]

The t-shirt project started in January 2010.
Shannon, Iris, Weiying, and Chun participated the design.
The team finalized the design on March 5.


2  style:pictureStory

Iris's sketch

[image1] [audio1]

The concept is great.
We didn't pursue this idea due to its higher production cost.


3  style:2up

Shannon's initial concept

[image1] [image2]

The hat in the back didn't survive as the concept is too narrow


4  style:typography

[image1]

Logo here. Iris proposed the vertical layout,

and Tsinghua purple color.


5  style:pictureStory

Plan 5

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Shannon replaced Iris's messy ball with Tsinghua logo and tried horizontal layout


6  style:highlight

Plan 6

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Weiying jumped in, experimented with alternative layout. Obviously, the front side has no issue. The design team focused on the back side.


7  style:pictureStory

Plan 6 vertical

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Shannon tried the vertical layout with Tsinghua logo


8  style:highlight

Plan 7

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Weiying preferred simplicity (actually the principle of design) and got rid of Tsinghua logo. To carry the concept of Tsinghua, we need to use the official handwriting style for Tsinghua.


9  style:illustration

"Is this the final?"

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Shannon asked. Not yet.


10  style:photo

[image1] [image2] [image3] [image4]

Iris and Chun explored 4 design variations (Plan 8, 9, 10, 11)


11  style:highlight

Plan 12

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Weiying came out the idea of making Tsinghua vertical


12  style:photo

Vertical layout is the winner

[image1] [image2] [image3] [audio1]

Plan 13 - thirteen is a bad number

Later all got killed


13  style:pictureStory

Plan 14

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The divider in Plan 13 is redundant and removed.


14  style:pictureStory

Plan 15

[image1]

Test with Tsinghua logo in the vertical layout.
Just make sure the logo is a bad idea.


15  style:illustration

Final plan

[image1]

Chun finalized the plan with graphic adjustment. The final design is simple, sleek, and symbolic.


16  style:narrative

We made it!

[image1]

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